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Roposo : Mayank Bhangadia

Q1.How would you describe Roposo in under 50 words?

Roposo is India’s leading fashion social network and the ultimate destination for women to socialise fashionably, discover trends, inspire and get inspired. Roposo also serves as the quintessential search engine for fashion with its proprietary recommendation engine scanning the internet to find the best matches as per users' personal preferences and tastes.

Q2.Who is the team behind your venture?

Roposo was founded by three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. Friends from college, the three co-founders went on their respective career paths for a while but came back together to commence their entrepreneurial route starting Giveter, a gifting platform, and then co-founded Roposo in July 2014. While Avinash and Kaushal handle the technology side of Roposo, Mayank spearheads all the other business functions.

Q3.What is the biggest hurdle you have faced or are still facing?

The key to a successful tech start up is constant innovation. We try to keep coming up with something new regularly to keep our users engaged, and that’s not always a joy ride – sometimes we are stuck while at other times the results are very different form the idea – but we never give up on it.

Another problem that we have faced is to hire the right man power. Your team should be hardworking, honest and trustworthy. It’s rare to get that combination right.

Q4.If you could only give one piece of advice, what would it be?

Aim for the stars, even if you fall short, you’ll land on the moon!

Q5.Who is your target consumer and what is the need that you’re servicing?

While everyone who lives and breathes fashion is on Roposo, we could say that our target consumers are 16-33 year-old, especially women – they are the millennials, who belong to the digital age and have the ability to inspire others as well as appreciate good things.

Q6.What’s the most interesting tech article you’ve read this year?

The most interesting read of 2016 has to be Medium Corporation’s ‘what’s next in computing’ https://medium.com/software-is-eating-the-world/what-s-next-in-computing-e54b870b80cc#.jspveqxw4. It canvases a very futuristic view of the digital world in the coming years.

Q7.Can you convince the reader to start using Roposo?

We’ve grown with word of mouth marketing, we haven’t given out any advertisements or had to convince people specifically. Our users have always been attracted to the interactive features and relevant/personalised content.

Q8.How long did it take to put together the initial version?

Roposo was founded in 2014, and it took almost a year to come up with the first version of the app in April 2015.

Q9.What one piece of advice would you like to give to soon to be startup founders out there?

It's all about making an idea work, with prudent use of monetary resources and a strong will to keep moving forward despite any waves. The quality of man-power is definitely important, but quantity isn't - you can do big things with a small team.

Q10.What was technically the most challenging part of developing product?

The most challenging part while developing the product in the most initial stages was deciding how to architecture/structure the data across graph and other NoSQL DBs so that recommendations can be built faster, while at the same time the overall storage requirement does not bloat.

Q11.How did you come up with the name?

Roposo is a spin on the French word ‘apropos’, which means relevant. The idea has always been to provide the users with content that is relevant to them, a personalised feed that would keep them interested.

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